OMNI’s Polkadot campaigns delivered 450M+ impressions and premium traffic for under $0.20 CPC — proving ads aren’t dead for crypto founders. Steal the playbook.
For many founders, paid ads are a dirty word.
And it’s hard to fault them. Too many campaigns have burned budgets on bots, random clicks, or low-intent users leaving founders convinced paid media is expensive and ineffective.
At the same time, reliance on KOLs and organic hype has declined, with engagement and conversion rates falling across the board.
But OMNI’s work with the Polkadot ecosystem tells a different story: paid media, done right, is still the most reliable growth engine in Web3.
In campaigns spanning Polkadot Blockchain Academy, Hydration, Nova Wallet, and Talisman, OMNI delivered:
- 450M impressions
- 195M video views
- 2M ad clicks
- 620K link clicks
- Averaging $0.17 CPC
- Peak in Hydration 2025 TVL
The secret to the success was on-chain targeting.
Precision targeting core cohorts relevant to Polkadot, users such as web3 developers, top 1% wallet traders, DeFi adopters, and Polkadot enthusiasts. The result was reaching the right people, at the right time, for the right reason.
“Our work with Polkadot proves that when you do precise on-chain targeting and design the right funnel, paid becomes a powerful growth engine,” said Tyler Mullins, Founder of OMNI
If OMNI can deliver these results across an entire L1 chain, imagine what happens when the same playbook is applied to a single project. Paid media, done right, doesn’t just create noise — it drives wallets, users, and measurable growth.
Founders: stop burning money on paid media playbooks that don’t work. If you’re preparing a token launch in 2026, connect with OMNI.
About OMNI
OMNI is a token specialized Web3 marketing agency that helps founders raise capital, launch tokens, and scale communities. Backed by a 15+ person global team and a network of over 300 launchpads, exchanges, and partners, OMNI has helped clients raise more than $75M while delivering campaigns that reach millions.
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