United States President Donald Trump’s media empire is making a bold move into the cryptocurrency investment space, with NYSE Arca filing regulatory paperwork this week to list the “Truth Social Bitcoin ETF.”
This development represents the latest chapter in Trump’s expanding crypto ventures and could mark one of the most politically connected entries into the booming Bitcoin fund market.
Truth Social’s Crypto Entry
The filing, submitted Tuesday as a Form 19b-4, is a crucial procedural step that exchanges must complete before the Securities and Exchange Commission can consider approving new investment products.
The proposed Truth Social Bitcoin ETF would track the price of Bitcoin and provide investors with regulated exposure to the leading cryptocurrency through traditional stock market channels.
This initiative stems from Trump Media & Technology Group’s April partnership with Crypto.com and Yorkville America Digital, a New Jersey-based firm that Trump Media describes as “an America-First asset management firm.”
Under this collaboration, Yorkville America Digital is listed as the sponsor of the new ETF, while Crypto.com’s affiliated entity, Foris DAX Trust Company LLC, will serve as the custodian for the digital tokens.
Trump’s Broader Crypto Strategy
The Truth Social Bitcoin ETF represents just one piece of Trump’s comprehensive cryptocurrency strategy. In January, Trump Media announced plans to launch Truth.Fi, a financial services and fintech division with a heavy crypto focus. The company has committed to investing up to $250 million of its own capital into crypto and energy ETFs developed through its partnerships.
Recent developments have accelerated this crypto push significantly. Last week, Trump Media unveiled a $2.4 billion stock and debt raise specifically earmarked for launching a Bitcoin treasury, positioning the company as a corporate holder of the digital asset. The firm also applied for trademarks on six investment products in February, covering Bitcoin and sectors aligned with Trump’s policy priorities, including US manufacturing and energy.
Beyond the ETF initiative, the Trump family maintains involvement in World Liberty Financial, a crypto lending project that launched ahead of the presidential election. Additionally, Trump’s officially licensed Solana-based meme coin project recently announced plans for a digital asset wallet in collaboration with Magic Eden, though Trump’s sons publicly distanced themselves from this particular venture.
The convergence of Trump’s political position and business interests has drawn scrutiny from ethics experts, who point to potential conflicts of interest given the president’s role in setting cryptocurrency policy. However, the White House has maintained that Trump is walled off from businesses bearing his name, with approximately $4 billion worth of Trump Media shares transferred to a trust controlled by his son, Donald Trump Jr.
The SEC’s decision on the Truth Social Bitcoin ETF will be closely watched as a barometer of both regulatory appetite for new crypto products and the intersection of politics and digital asset investments in the current administration.
