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Tesla’s Bitcoin Strategy: A Temporary Fix Not a Permanent Solution

Behind the Crypto Mask: How Bitcoin's Price Surge Obscured Tesla's Falling Demand and Shrinking Margins

Mark Valerius by Mark Valerius
January 30, 2025
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Key Points

  • Tesla’s financial struggles were offset by a $600M boost from Bitcoin’s price surge.
  • The company’s underlying issues include falling demand, price cuts, and shrinking margins.

Despite the appearance of financial prosperity due to a $600 million increase in earnings, Tesla is facing significant challenges. The boost in earnings was primarily due to the surge in Bitcoin’s price.

Bitcoin’s Role in Tesla’s Earnings

Tesla’s earnings report on January 29 was anticipated to be disappointing due to slowing auto sales, increasing operating costs, and revenue falling short of expectations. However, an unexpected factor, Bitcoin, gave Tesla’s financials a sudden lift.

A change in accounting rules allowed Tesla to revalue its Bitcoin holdings, adding a significant $600 million to the company’s net income. This adjustment came at a perfect time for Tesla, as Bitcoin’s surge in Q4 allowed the company to reflect the true value of its holdings.

Decoding Tesla’s Financial Struggles

Despite the boost from Bitcoin, Tesla’s Q4 earnings revealed a company under financial strain. Operating expenses increased by 9% from the previous quarter, further impacting profitability. Tesla’s stock also dropped more than 3% over two days following the announcement.

A deeper analysis of Tesla’s earnings revealed that 23% of the reported non-GAAP EPS came from Tesla’s Bitcoin revaluation gain. This gain was purely on paper, as Tesla didn’t sell its Bitcoin. Without this adjustment, Tesla’s actual non-GAAP EPS would have been 27% lower than the reported figure.

Beyond the accounting effects, Tesla has been cutting vehicle prices to sustain demand, which is impacting profitability. The company has relied on selling regulatory credits to boost margins, but as these margins shrink, it suggests Tesla is struggling to maintain pricing power.

Tesla’s Role in the Crypto Space

Tesla’s Bitcoin-driven earnings boost is reflective of a broader trend of public companies integrating Bitcoin into their balance sheets. As of January 30, 78 publicly traded companies collectively hold over 3 million BTC, representing approximately 14.3% of Bitcoin’s total 21 million supply.

Tesla holds 9,720 BTC, making it the sixth-largest public Bitcoin holder. However, this is just a fraction of what the company originally owned. Tesla initially purchased nearly 43,000 BTC in early 2021 but later sold 75% of its holdings in July 2022.

As Tesla faces financial pressures, CEO Elon Musk has been expanding his focus on digital finance. His social media platform, X, announced a partnership with Visa to launch a digital wallet and peer-to-peer payment service. This move positions X as a direct competitor to fintech giants like Zelle and Venmo.

As Bitcoin’s presence in corporate treasuries grows, the boundaries between corporate finance, government influence, and digital assets are becoming increasingly blurred. If Tesla’s margins continue to erode and Bitcoin’s price fluctuations keep shaping its financials, it raises the question of whether Tesla remains an automaker or is transforming into a company whose fate is tied to digital assets and unpredictable ambitions.

Tags: Bitcoin (BTC)

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