A groundbreaking UK pension fund that allocated just 3% to Bitcoin in late 2024 has already reaped extraordinary returns of 60% in under a year, triggering a wave of institutional interest that could reshape retirement investing across Britain.
Cartwright Pension Trusts, the financial firm behind this pioneering move, now reports a surge in inquiries from pension schemes, corporations, and charities eager to explore Bitcoin exposure. The success has prompted the company to launch its first-ever “Annual Bitcoin Review” to educate institutional investors about the world’s largest cryptocurrency.
Institutional Bitcoin Awakening
Arash Nasri, senior investment consultant at Cartwright Pension Trusts, revealed that industry reaction has been “surprisingly positive” despite Bitcoin’s reputation for volatility. Its remarkable 60% return has become a powerful case study, demonstrating how even modest cryptocurrency allocations can deliver outsized gains for long-term investors.
The success comes at a time when over 700 institutional investors in the United States have already embraced Bitcoin, with half of the world’s top 25 hedge funds making significant allocations during 2024. This institutional stampede was largely triggered by the launch of 11 Bitcoin exchange-traded funds in America, providing traditional investors with regulated access to cryptocurrency exposure.

Cartwright’s research reveals that 47% of traditional hedge funds worldwide now report digital asset exposure, up dramatically from just 29% in 2023. Even conservative institutional players are taking notice – the State of Wisconsin Investment Board, managing one of America’s largest public pension systems, disclosed a $187 million Bitcoin ETF investment in May 2024.
Broader Bitcoin Adoption Story
The institutional Bitcoin narrative extends far beyond pension schemes. Cartwright reports growing corporate interest in Bitcoin as both a treasury asset and a tool for 24/7 cross-border transactions. Charities are increasingly viewing cryptocurrency as an additional donation channel, while companies explore Bitcoin’s potential as a reserve asset amid monetary uncertainty.
The timing appears strategic. Bitcoin’s built-in scarcity mechanism and increasing regulatory clarity have created what Cartwright describes as a “new era” of institutional interest. The firm emphasizes that while Bitcoin may not suit every investor, hundreds of defined benefit schemes, defined contribution plans, and charitable organizations should seriously consider cryptocurrency exposure.
Despite the enthusiasm, industry experts remain cautious about whether one pension fund’s success will trigger a broader “stampede” into Bitcoin. Concerns persist about Bitcoin’s role as a portfolio diversifier and its correlation with traditional assets during market stress.
Nevertheless, Cartwright’s data suggests institutional Bitcoin adoption is accelerating globally. While individual investors appear to be in the later stages of early adoption, institutions are just beginning their cryptocurrency journey. The firm’s Annual Bitcoin Review aims to cut through volatility-driven noise and help institutional investors understand Bitcoin’s fundamental value proposition.
As more pension funds, corporations, and charities explore Bitcoin allocations, the British pension industry may be witnessing the beginning of a fundamental shift in how institutional investors approach portfolio construction in the digital age.