Robert Kiyosaki, the bestselling author of “Rich Dad Poor Dad,” is making headlines again with his latest Bitcoin investment strategy that defies conventional market wisdom.
Despite admitting that Bitcoin feels “expensive” at current prices above $107,000, the financial educator is doubling down on his cryptocurrency holdings, warning followers they’ll regret not accumulating more before his predicted $1 million price target materializes.
Bitcoin Price Conviction
Kiyosaki’s Bitcoin journey reads like a masterclass in investment psychology and timing regrets. The financial guru first purchased Bitcoin at $6,000 in 2020, a price point he initially considered too expensive.
Now, with Bitcoin trading around $107,000—nearly 18 times higher than his entry point—Kiyosaki admits he wishes he had bought significantly more at those “expensive” $6,000 levels.
“I was late to Bitcoin. I waited too long… which may have been a good thing. I waited because I did not understand today’s modern money,” Kiyosaki recently confessed to his 2.4 million X (formerly Twitter) followers. This candid admission reveals the psychological barriers that even sophisticated investors face when confronting new asset classes.
WHAT IS EXPENSIVE?
I was late into Bitcoin. I waited too long….which may have been a good thing. I waited because I did not understand today’s modern money.
So I bought my first Bitcoin at $6000 a coin. It was expensive.
Today I wish I had bought more at $6000.
Today…
— Robert Kiyosaki (@theRealKiyosaki) June 30, 2025
The author’s evolving perspective illustrates a crucial investment principle: what seems expensive today often appears cheap in retrospect. His $6,000 Bitcoin purchase, once considered a high-risk bet, now represents one of his most successful investment decisions. This experience has fundamentally shifted his approach from market timing to consistent accumulation.
Million-Dollar Vision
Kiyosaki’s unwavering Bitcoin conviction stems from his bold prediction that the cryptocurrency will eventually reach $1 million per coin. This forecast, while ambitious, drives his continued purchasing despite current record-high prices. He warns investors that they’ll experience the same regret he felt about not buying more at $6,000 if they hesitate at today’s $107,000 levels.
The author’s $1 million price target isn’t pulled from thin air—it reflects his broader thesis about monetary debasement and Bitcoin’s role as digital gold. Kiyosaki frequently criticizes traditional fiat currencies and government fiscal policies, positioning Bitcoin as a hedge against systemic financial risks. His intermediate price target of $250,000 for 2025 suggests he expects accelerated adoption and institutional investment.
Market dynamics appear to support Kiyosaki’s bullish outlook, as institutional adoption continues reinforcing Kiyosaki’s thesis. Tokyo-based Metaplanet recently acquired 1,005 Bitcoin, bringing their total holdings to 13,350 coins and establishing them among the world’s top five corporate Bitcoin owners. Meanwhile, BlackRock’s Bitcoin ETF recorded over $1.3 billion in inflows last week alone, demonstrating sustained institutional appetite.
Kiyosaki’s accumulation strategy reflects broader market trends where both retail and institutional investors prioritize Bitcoin ownership over perfect timing. His advice to “buy now instead of regretting later” resonates with investors who’ve witnessed Bitcoin’s historical price appreciation despite numerous predicted corrections and crashes.
