Hong Kong-based food brands company DDC Enterprise Limited has set its sights on building one of the world’s largest corporate Bitcoin treasuries after it successfully closed a landmark $528 million capital raise for this purpose.
The NYSE American-listed firm announced Tuesday that it plans to use the substantial funding to purchase 5,000 Bitcoin over the next three years, joining an elite group of publicly traded companies adopting cryptocurrency as a core treasury strategy.
The ambitious funding round represents one of the largest Bitcoin capital raises by a NYSE-listed company, underscoring the growing institutional acceptance of cryptocurrency as a legitimate treasury asset.
DDC Enterprise’s strategic pivot toward Bitcoin accumulation positions the Asian food platform company alongside industry pioneers like MicroStrategy, which has led the corporate Bitcoin adoption movement since 2020.
The comprehensive financing structure involved three distinct securities sales, attracting participation from prominent crypto-native investment firms including Anson Funds, Animoca Brands, and Kenetic Capital.
Multi-Tiered Financing Structure
DDC Enterprise structured its capital raise through a sophisticated multi-tiered approach designed to provide both immediate funding and future flexibility. The company secured $26 million through strategic private equity investment from premier Bitcoin and digital asset investors, which included the conversion of outstanding debt to strengthen the balance sheet fundamentals.
The centerpiece of the funding arrangement involves $25 million from convertible notes issued through Anson Funds, with an additional committed capacity of up to $275 million available through subsequent drawdowns. This structure allows DDC to access substantial additional capital as market conditions warrant, providing strategic flexibility for accelerated Bitcoin acquisition during favorable market environments.
Completing the financing package, DDC raised $2 million through a private placement from Anson Funds while simultaneously securing a $200 million equity line of credit. This combination provides the company with multiple funding mechanisms to support its aggressive Bitcoin accumulation timeline without diluting existing shareholders through traditional equity raises.
“This maximum aggregate $528 million capital commitment marks a watershed moment for DDC,” stated company founder, chairwoman, and CEO Norma Chu.
Following Strategy’s Playbook
DDC Enterprise’s Bitcoin treasury strategy builds upon the proven model established by Strategy, the Michael Saylor-founded software firm that began acquiring Bitcoin in 2020. Strategy has since accumulated more than $63 billion worth of Bitcoin, demonstrating the potential for substantial returns through strategic cryptocurrency treasury management.
The company had already begun implementing its Bitcoin strategy earlier this year, accumulating 138 BTC valued at $14.6 million as of June 12. DDC acquired these initial holdings at an average price of $78,582 per coin, significantly below current Bitcoin prices above $105,000, providing early validation of the strategy’s effectiveness.
DDC’s Bitcoin accumulation efforts coincide with a broader corporate adoption wave, with more than 140 publicly traded companies now holding a combined $90.9 billion worth of Bitcoin based on current market prices. This institutional adoption has accelerated particularly following Bitcoin’s breakthrough to new all-time highs above $100,000 earlier this year.
