As the Web3 industry continues to mature, discussions are increasingly moving beyond protocol performance and infrastructure scalability toward a more complex question: how decentralized ecosystems can achieve sustainable adoption, long-term trust, and meaningful engagement at scale.
These questions were central to conversations at the Global Web3 Developer Conference 2026 (GWDC), held in Hong Kong. Bringing together developers, founders, policymakers, investors, and ecosystem leaders, GWDC has evolved into a platform where technology intersects with governance, finance, and real-world adoption.
Among the voices contributing to this broader dialogue was Ami, CMO of CHAINISLE, a Web3-native MCN and creator infrastructure platform. During the conference, Ami participated in a series of interviews and conversations with industry leaders, offering a perspective that increasingly resonates across the ecosystem: creators are no longer peripheral to Web3 growth—they are becoming a core layer of its infrastructure.
A Creator-Centric Lens on Web3 Adoption
In an interview with Techub News, Ami outlined a structural challenge facing Web3 today. While innovation at the protocol level continues to accelerate, the systems supporting content creators and educators remain fragmented and short-term. Growth is often unstable, monetization cycles are highly volatile, and influence rarely compounds over time.
This mismatch, she noted, creates friction for ecosystems attempting to expand beyond early adopters. “Without structured systems that support creators over the long term, much of the value created through content and community simply disappears with each market cycle,” she explained.
CHAINISLE’s approach, as discussed in the interview, positions creators not as marketing tools, but as long-term ecosystem participants whose growth, credibility, and reach must be systematically supported.
AI, Content, and Decentralized Distribution: Insights from Justin Sun
These themes were echoed and expanded upon in a separate conversation between Ami and Justin Sun, founder of TRON, during GWDC. The discussion focused on the convergence of public chain ecosystems, content creation, and emerging AI technologies.
Sun emphasized that AI is likely to significantly lower the barriers to content production, accelerating the volume of on-chain and Web3-native content.
From an industry observer’s standpoint, the exchange highlighted a growing consensus: while AI may democratize creation, it also amplifies the need for organizational structures that help creators build identity, credibility, and continuity over time.
Exchanges, Education, and the Role of MCNs
Ami’s interview with Gracy Chen, CEO of Bitget, brought these ideas into the context of centralized platforms and global user adoption. As Bitget has expanded internationally, Chen noted that one of the key challenges lies in reducing the cognitive barrier for users engaging with increasingly complex products such as derivatives.
In this context, content creators and KOLs play an educational role that extends far beyond promotion. They help translate technical systems into understandable narratives, enabling users to make informed decisions.
The conversation reflected a broader industry shift: exchanges and protocols alike are increasingly recognizing that sustained adoption depends on trust, understanding, and ongoing engagement—areas where creators are uniquely positioned to contribute.
An Emerging Pattern: Creators as Infrastructure
Taken together, these conversations point to an emerging pattern within Web3. As the industry transitions from experimentation to maturity, attention is shifting from short-term visibility toward lifecycle-based growth. Content, education, and narrative coherence are becoming critical components of ecosystem resilience.
In this environment, MCNs are also evolving. Rather than functioning solely as traffic aggregators, next-generation Web3 MCNs are beginning to operate as coordination layers—structuring creator growth, aligning incentives with protocol development, and maintaining continuity across market cycles.
CHAINISLE’s participation at GWDC reflects this transition. With operations spanning Asia, the Middle East, Europe, and North America, the platform focuses on the systematic incubation of vertical Web3 creators, emphasizing repeatable growth paths and long-term alignment with ecosystem value.
Looking Ahead
GWDC2026 underscored a growing realization across the industry: technological progress alone is insufficient to drive mainstream adoption. As decentralized systems become more complex, the role of creators—as educators, translators, and carriers of trust—will become increasingly central.
For observers, the conversations involving CHAINISLE and its leadership offered a glimpse into how creator infrastructure may shape the next phase of Web3 development. As ecosystems seek durability beyond individual cycles, the ability to cultivate stable, credible, and globally distributed creator networks may prove to be a defining factor.
In an industry built on decentralization, the path forward appears increasingly collaborative—bridging technology, culture, and human understanding.
CHAINISLE Website: https://chainisle.info/
CHAINISLE X: https://x.com/CHAINISLE_MCN
CHAINISLE Telegram Group: https://t.me/CHAINISLE_Official
